How AN EFFECTIVE SOCIAL MEDIA MARKETING CAMPAIGN HELPED GROW A SINGLE BAKERY IDEA TO A GROWING CHAIN.
NOW THEIR VIDEOS GET MILLIONS OF ORGANIC VIEWS!
TOP impression BAKERY
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CPM TURNED A SMALL BAKERY IN THE COMPETITIVE CHINATOWN MARKET INTO A GROWING AND EXPANDING CHAIN THROUGH ITS SOCIAL MEDIA MARKETING STRATEGY
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Worked with CPM for over 2 years BUILDING UP FROM AN UNKOWN BAKERY TO A BRAND WITH MULTIPLE LOCATIONS AND GROWING FRANCHISES
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LAUNCHED JIN MAY 2021 JUST BEFORE THE SECOND COVID LOCKDOWN IN A COMPETITIVE BAKERY MARKET IN CHINATOWN ALREADY DOMINATED BY ESTABLISHED BAKERY NAME
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CPM HAVE MANAGED TO MAKE REELS IN-HOUSE THAT HAVE GONE VIRAL WITH SOME REELS GAINING $7.1M VIEWS AND WITH OTHER IN THE MILLIONS AND HUNDREDS OF THOUSANDS VIEWS! THIS ONE STRATEGY ALONE HAS GOTTEN TOP IMPRESSION MILLIONS OF VIEWS AS WELL AS TENS OF THOUSANDS OF FOLLOWERS AND FANS
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THIS STRATEGY COMBINED WITH ALL THE OTHER STRATEGIES IN THE CPM PACKAGE HAS MADE THIS NEW BAKERY ENTRANT A SUCCESS IN A COMPETITIVE MARKET!
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Working hand in hand for 2 years , CPM grew Top Impressions bakery from a small bakery shop at the start of the COVID lockdown to a popular bakery brand with an expanding number of shops
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With our online and social marketing campaigns we showcased the great bakery options, directed a definitive style that showcased their great product and differentiated them from the other well know and long established competitors like Bread Top and launched the new entrant into the already busy Asian bakery marketplace
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They gained a cult following very quickly, and opened to many new customers and fans from outside of their area.​
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CPM sent through many engaged influencers and food bloggers that then brought thousands of hungry fans to their page and ultimately customers to their store
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The highlight feature of this campaign have been CPM creating and strategically posting their REELS which have gone viral many times with 7.1MILLION VIEWS on one of them ! Over a MILLION VIEWS on another and many REELS in the hundreds of thousands! This translated to 10's of thousands of new fans quickly and also into customers and increased revenue.
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CPM started with them in the most challenging of times and has since have built them up to be one of the most popular Asian bakery brands in all of Sydney with a very popular reputation.
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This is a great example of RECENCY, FREQUENCY AND CONSISTENCY IN MARKETING turning into SUCCESS! Building a previously unknown brand into a succesful expanding chain!
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AMAZING REEL VIEWS!!
CPM RESULTS
With CPM’s help, there was an immediate impact. Using a variety of techniques including social media marketing, influencer marketing, and effective Facebook and IG ads we blew sales projections out of the water.
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The social media reach and REELS in particular are very effective gaining millions and millions of organic views on some of the REELS and gaining them a huge amount of fans and recognition!
Our strategy and execution made sure the launch of the Top Impression Bakery brand was established at the start of the COVID lockdown , navigated through the tough lockdowns and then grow into a huge success coming out of the lockdowns.They are now expanding and establishing new stores!
For this happy client, their marketing spend paid for itself many times over and cemented their name in Sydney against other tough competitors.
