CPM'S MARKETING STRATEGY:
a saviour DURING TOUGH TIMES & PERFECT TO REVIVE AN INSTiUTION
SAILS ON LAVENDER BAY
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CPM SUCCESSFULLY WORKED WITH SAILS FOR 3 YEARS TO BUILD THEIR AUDIENCE, CUSTOMER BASE AND BRAND IN RESPONSE TO THE COVID LOCKDOWNS
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SAILS WAS A GREAT DINING SYDNEY FINE DINING INSTITUTION BUT NEEDED AN ONLINE PRESENCE TO MATCH THEIR STATUS
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THEY DID NOT TO WANT TO ALIENATE THEIR LOCAL NORTH SHORE CLIENTELE BUT NEEDED TO ATTRACT A NEW GENERATION OF CUSTOMERS
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CPM EFFECTIVELY CREATED THE ELEGANT ONLINE PRESENCE THEY WANTED AND BROUGHT A NEW YOUNGER CUSTOMER BASE FROM OUTSIDE OF THEIR LOCATION TO REVIVE THEIR BRAND
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MANY NEW CUSTOMERS VISITED FROM OUT OF AREA AS WELL AS INTERSTATE TRAVELLERS AS SAILS BECAME ONE FO THE MUST VISIT SYDNEY RESTAURANTS
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THE RESTAURANT NOW APPEALS TO A MUCH WIDER AND BROADER AUDIENCE, WITH A NEW GENERATION OF REGULAR CLIENTS. THIS LEAD TO THE SUCCESSFUL SALE OF THE RESTAURANT AS A VALUABLE ASSET FROM A POSITION OF STRENGTH
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CPM MANAGED TO REVIVE AND GROW THEIR BRAND TO OUTSIDE OF THEIR LOCAL CUSTOMER BASE AND GET THEM TO THRIVE DURING THE LOCKDOWN YEARS AND BOUNCE BACK QUICKLY AFTER THEM
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CPM has worked with Sails since August 2020 following the COVID lockdown .
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Sails has been operating in the Lavender Bay area as a fine-dining restaurant for many years, and had a pre-existing strong community clientele in the immediate local area but needed fresh younger customers
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The owner had approached CPM with the aims of a better marketing strategy to reflect their quality and service and appeal to a broader audience than their usual clientele.
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While the lockdowns were still fresh and all of hospitality was affected they wanted to branch out and bring people in from all areas and wanted an effective marketing strategy to build awareness to different areas.
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It became CPM’s mission when working with Sails, to closely follow the tone, look and feel that the client wanted to portray for their business online.
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It was critical that the beauty and elegance of the space were brought out and enhanced through our marketing campaign in an understated way so as not to alienate the current customers yet still be appealing.
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One of CPM’s greatest priorities was focusing on targeted Instagram and Facebook Advertisements and the sendout of monthly newsletters including the promotion of upcoming events as well as pushing energy to acquire bookings on their weaker days of the week. Sails has been visited by a handful of Sydney’s top tier influencers, providing great exposure for our client. The marketing brought a large increase in revenue, cemented their brand name and also brought in extra revenue in the form of gift vouchers sales
FROM THE SAILS ON LAVENDER BAY OWNERS
With the help of CPM, we have been able to completely reshape the state and image of our social media platforms and visibility online! We are more than happy with the way we have been able to showcase our restaurant, and truly believe our business has flourished because of it!"
They came in to help at the perfect time when we had to refresh our brand to bring in a new audience outside of our area, build up our reputation and cement ourselves as one of the favourite Sydney waterfront restaurants. Their visuals in combination with strategy really helped portray us in the best light and to bring in customers from all over Sydney and interstate.
Coming from the COVID lockdown they really helped us at the right time , working through the tough times and then recovering quickly once it was over.
I would highly recommend them as marketing partners for a hospitality business"
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”Greg & Patricia, Owners of Sails "
Through a range of marketing tactics, we were able to bring to life the vibrance, beauty and elegance of the fine dining space and ambience through social media, which was previously lacking. It showcased an amazing product to a wider audience that may not have visited previously.
A great milestone since working with Sails, was the selling out of their New Years Eve event. CPM had assisted in the design of promotional materials including online social media advertising, and PDF design. The New Years event had great success, selling out the entire event at $840 per person.
CPM continues to work closely with Sails to achieve their client goals, and have established their visibility as one of the must visit venues in the fine-dining space.
