INSIGHTS FROM THE SPECIALIST HOSPITALITY MARKETERS FOR THE LAST 12 YEARS
Have you ever wondered how social media can shape the success of your business? Did you know that almost half of diners make their dining decisions based on what they see online.
For millennials and Gen Z, this number rises to over 50%!
OVER 50% OF DINERS USE SOCIAL MEDIA TO CHOOSE THEIR DINING DESTINATION
Let's explore how understanding this trend can help you connect with new customers and enhance your hospitality business.
The best Restaurant marketing strategies are based on a good social media strategy. Showcasing your offering in the best light and creating great content is the first place to start in hospitality marketing.
SOCIAL MEDIA & RESTAURANTS TODAY
The Social Media Revolution in Dining: In today's interconnected world, platforms like Instagram, TikTok, and Facebook have become essential sources for dining inspiration. A study by Restaurant Dive reveals that 45% of diners are drawn to restaurants after seeing them on social media. This shift underscores the importance of creating visually engaging content that can attract potential customers. Imagine your dishes beautifully captured in photos or videos, enticing viewers and driving them to your venue.
Why Millennials and Gen Z Matter: These younger generations are not only digital natives but also influential trendsetters. According to GlobalWebIndex, 54% of millennials and Gen Z discover brands through social media. Understanding their preferences and behaviors can help you tailor your marketing efforts to resonate with them. By staying informed about their interests, you can position your restaurant or cafe to capture their attention and loyalty.
Building an effective social media presence involves more than just posting attractive images. It's about storytelling, engaging content, and consistent branding.
Sprout Social reports that 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others.
With the rise of user-generated content, diners are increasingly turning to social media to share their experiences and discover new places.
The MenuTiger report notes that 49% of consumers trust online reviews as much as personal recommendations.
This trend underscores the value of authenticity and the power of real customer experiences. Encouraging your patrons to share their experiences on social media can enhance your credibility and attract new customers.
THE ROLE OF INFLUENCERS FOR THE HOSPITALITY INDUSTRY
Partnering with influencers can amplify your brand’s reach and visibility. Influencers often serve as trusted voices within their communities, and their recommendations can significantly impact dining choices. According to the same report, 70% of millennials are more likely to visit a restaurant recommended by an influencer. Collaborating with influencers who align with your brand values can help you tap into new audiences and boost your restaurant's visibility.
Success Stories from the Hospitality Marketing Front:
At CPM, we've had the opportunity to work with over 250 cafes, restaurants and food clients, including some of Australia's most cherished cafes and restaurants. Our tailored marketing solutions have helped these businesses thrive in the competitive hospitality landscape.
Here’s a few examples and case studies where you can gain insights and inspiration to elevate your own brand and connect with your audience more effectively.
In an era where social media plays a pivotal role, understanding its impact on dining choices is crucial for your hospitality business. By embracing platforms like Instagram and TikTok, you can engage millennials and Gen Z, turning them into loyal patrons.
Curious about how to enhance your social media presence?
Explore our resources, insights and case studies by clicking the button below to learn more about crafting impactful strategies for your hospitality business.
CPM has been Sydney’s leading hospitality marketing agency for the last 12 years, specialising in cafe marketing, restaurant marketing, paid ads, social media, Hospitality PR, influencer marketing, localised marketing, Facebook community marketing, Video REELS, and strategic promotions to keep cafes and restaurant businesses thriving.
Overwhelmed with all this? Then chat with us at CPM where we have been using Instagram and a suite of other digital marketing tools to build great restaurant and cafe brands across New South Wales for nearly 12 years. We are more than happy to chat to see how we can help you!
If you want to learn more then click below!
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