How Our Hospitality Marketing Agency Helped Pepper Seeds Thai Expand and Thrive
PEPPER SEEDS
The Challenge
When Pepper Seeds Thai first came to us, they already had a restaurant that was established in the Balmain area but lacked a strong online presence. While their food and reputation were excellent, they weren’t reaching as many potential customers as they could. Their takeaway outlet in Barangaroo Towers was also running, but their newest location at South Eveleigh was struggling—while their food was among the best, the area lacked visibility, and trade was slow.
The Strategy
They wanted to find a leading restaurant marketing agency in Sydney and came across CPM, we knew the key was to drive awareness and foot traffic. We worked closely with the owner to assess challenges, not just at South Eveleigh but across all locations. We had to do this through one combined Instagram account. By refining their digital presence, leveraging paid ads, and improving local marketing efforts, we successfully boosted dinner trade and overall revenue.
As their marketing agency for hospitality, we supported their expansion into a fourth location on Kent Street in the city. Our team executed a strategic launch, enhancing signage, increasing awareness, and targeting the fast-paced lunch crowd to build momentum from day one.
We’ve continued to take a hands-on approach through the campaign. When the owner noticed a revenue dip at Balmain during an economic downturn, we quickly adapted our strategy. By shifting focus to that location, we helped drive stronger local engagement—and the result? Their best-ever Valentine’s Day in 10 years.
With Pepper Seeds Thai now looking at further growth, our hospitality marketing agency is working closely with them to ensure their brand remains strong and all locations continue to thrive. Their success story highlights the power of strategic marketing, adaptability, and a dedicated partnership.
​
If you are looking for a Hospitality Marketing Agency or Restaurant Marketing Agency with over a decade of successful experience, then feel free to get in touch with us to see how we can help you build your brand and drive revenues!
