Loftus Lane Cafe – A Viral Success Story
LOFTUS LANE
The Challenge
When Loftus Lane Cafe first approached us, they had been working with a previous agency but weren’t seeing the results they wanted. They wanted to work with a restaurant marketing agency that had a long history in hospitality marketing, so decided to work with CPM
During our in-depth strategy session, we identified two key aspects of their business that needed targeted marketing to differentiate them from other competitors and a crowded hospitality scene.
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Their Instagram-worthy café, which attracts locals and tourists looking for great coffee and a beautiful atmosphere and local city workers
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Their high tea experience, a major part of their business model required its own dedicated audience.
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OUR SOLUTION
To ensure both aspects thrived, we used our comprehensive hospitality marketing package and then tailored a strategy that showcased and emphasised the café’s stunning aesthetics while also positioning their high tea as a must-try experience.
Apart from eye popping photos we worked closely with their team to capture high-quality videos and produce engaging, interactive REELs that brought in significant traction and attention to their offering.
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One high tea REEL in particular went viral, reaching 635K views and generating 7K new followers from that single post. Off the back of that success, Loftus Lane Cafe was completely booked out for months in advance for their High Tea, with inquiries flooding in every day,
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Beyond organic social media growth, we implemented targeted Facebook and Instagram ad campaigns—one focusing on the café’s daily customers and another dedicated to high tea bookings. These ads ensured a steady flow of reservations and maintained a strong presence among both locals and tourists.
Long-Term Growth & Results
Since partnering with Loftus Lane Cafe in 2022, we’ve continued to innovate with seasonal campaigns and fresh content. Their REELs now consistently go viral, with some reaching 223K+ views, and most weekly posts reliably achieving 10K+ views.
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Through strategic hospitality marketing, we’ve positioned Loftus Lane Cafe as a top destination in Sydney, particularly for high tea lovers. We’ve also successfully targeted cruise ship travellers arriving at Circular Quay, ensuring they discover Loftus Lane Cafe as a must-visit spot.
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Additionally, our PR team secured a lot of high-profile media coverage, including these listings below:
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With a combination of effective Content Strategy, Paid Ad strategy, Viral Reels and hospitality PR we increased and cemented this little cafe in the CBD as a must-visit destination!
Visit their Instagram Page
If you are looking for a Hospitality Marketing Agency or Restaurant Marketing Agency with over a decade of successful experience, then feel free to get in touch with us to see how we can help you build your brand and drive revenues!
