BRINGING THIS world FAMOUS BRAND TO LIFE IN AUSTRALIA
Din tai fung
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CPM were engaged by the owners of the Australian Din Tai Fung stores to help with their recovery after the COVID lockdowns. They needed a fresh new look for the brand and restart to bring life back into the stores.
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CPM have worked with them for 2 years rebuilding and bringing attention back into all the stores and covering special events and promotions and keeping them in the headlines.
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We have worked on many of their campaigns such as their Lunar New Year campaign, Christmas, Mother's Day & Easter as well as constant messaging and marketing to keep the brand relevant and thriving as the premier dumpling and Chinese food chain in a very competitive market
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CPM has gained many press features on many occasions and had Din Tai Fung featured in many top publications such as Urban List, Concrete Playground, Broadsheet, TimeOut.
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Over 80 + influencer visits & collaborations in both Sydney & Melbourne
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Helped them recover from lockdowns and build business up well for them again while keeping their name relevant and fresh
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Increased their revenues sharply across all restaurants and helped recover customers and revenue after lockdowns ended
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I would highly recommend CPM for digital marketing, their support has truly helped the restaurant industry drive customers back after the lockdown.
Very professional and proactive team, vast influencer network and great social media strategy!
They have helped us keep in the minds of our customers and apart from the constant marketing have got us featured in many of the top food publications consistently.
Thanks Claire and team!​
”Din Tai Fung Australia"
