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CHILLI BASIL SUCCESSFULLY ESTABLISHED A NEW THAI RESTAURANT IN A NEW AREA & REALISED HOW IMPORTANT LONG-TERM MARKETING Is NOW ENGAGING MARKETING FOR ANOTHER OF THEIR RESTAURANTS
CHILLI BASIL
Here’s a recent case study that highlights the impact of consistent marketing.
We had our client who opened a new Thai restaurant near Burwood called CHILLI BASIL last year, they signed with us for 6 months and saw great success and establishment of their restaurant in the area.
They became so busy that they decided to take a break from marketing after their initial contract ended.
4 months later, they contacted us again. They said, “I’ve realised that marketing was playing a big part in why we were so busy, and we want to restart our marketing ASAP. Can we please sign up for another 6 months?”
We quickly relaunched their campaign and got them live. Within the first part of their restarted marketing campaign, we ran a 1-week lunch special deal, as the client informed us that their lunch trade was extremely low and we needed to get customers aware that they’re open for lunch.
HERE’S THE RESULTS OF HOW MANY CUSTOMERS CAME IN DURING THAT WEEK FOR THE PROMO
AND HERE’S A SCREENSHOT OF THE MESSAGE FROM THE CLIENT AT THE END OF THE PROMOTION.
The results were incredible, with a significant increase in customers coming through the restaurant for the promotion.
We came up with the idea and design for this promotion, after hearing the weak areas of the business from the client to boost those numbers in those specific weak areas.
That’s what we do, we sit down and work with our clients to diagnose the problem and then find the best marketing solution. It’s not just about posting pretty pictures and hoping for the best!
After completing the first month of their campaign restart, the client called us and said, “My wife and I now fully understand the importance of marketing. It’s a big part of our business plan. Can we extend our contract to one year and also sign up for marketing our other restaurant in Chinatown?”
Another happy customer, with real results, which is what we always strive for at CPM!
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