Social Brew has been servicing the local community of Pyrmont for the past 4 years. A much loved neighbourhood cafe, yet initially they struggled to attract people from surrounding suburbs and missed the great flow of tourists within the 5 minute radius that were choosing to visit and dine at Darling Harbour. Since joining CPM in 2016, Social Brew has become a booming success online currently sitting at an impressive 15.7K+ followers on Instagram and taking the crown of ‘Best Cafe in Sydney’ on Tripadvisor!
These achievements are the result of having a marketing team dedicated to the cafe’s brand and culture and delivering it to an online audience in an engaging way. Being a long-term client of CPM, they have reaped incredible results – which ANY BRAND can gain with a consistent marketing strategy.
One of CPM’s major marketing strategies for Social Brew is reaching out to Sydney’s top Food and Lifestyle bloggers. Since being with us Social Brew have been raved about by 150+ Sydney’s top influencers and key food blogging communities; they have been featured in leading publications such as The Daily Telegraph, The Urbanlist Sydney, Eat Drink Play, Smudge Eats, and Weekend Notes; transforming themselves from a corner cafe into an online hotspot.
To keep the crowds flocking to Social Brew, CPM combines forces with leading Sydney food influencers to create collaborative dishes. Example: Food blogger and Influencer @danibenson1’s creation of Social Brew’s Panna Cotta dish shocked Sydney’s foodies and bloggers alike, introducing a new level of food styling which had been missing in Sydney’s food scene. It caught the attention of The Daily Telegraph, taking the title as ‘Sydney’s Prettiest Dish’ in their print and online platforms. This set the new standard for food culture in Sydney, and since then Social Brew is recognised as a leader in Sydney’s cafe industry. All of this could not have been possible without creating a reputable brand online and consistently engaging their loyal followers with creative campaigns, allowing them to be at the forefront of café cuisine.
Social Brew continues to be a local hero in the community and welcomes tourists and Sydney food enthusiasts on a daily basis. Since signing up with CPM, they have improved their coffee sales by 42.9% and are busy and bustling for breakfast & lunch 7 days a week.
Social Brew has been featured in…
Owner of Social Brew
“The team at CPM are a fantastic bunch of people to work with. Their consistent hard work has led to Social Brew Café getting some great coverage including being listed at one of Sydney’s best breakfasts for 2017 on Urbanlist, holding the title of #1 café in Sydney on Trip Advisor since Aug 2017, reaching 15K fans on Instagram and many mentions online by bloggers, publications and The Daily Telegraph.
There is no ask too big, Claire and the team are always willing to go over and beyond, exceeding our expectations every time. They truly care about our brand and are always working with us to make our brand be the best it can be.
Overall a great bunch of people to work with – extremely hard working to create and build a strong brand for Social Brew.”